It’s a byline that’s popping up more and more: HRH The Prince of Wales.
Yes, that’s Prince Charles, who blogged this week in The Huffington Post UK about the environment, a passionate cause of his. Impeccable timing for the heir to the throne considering his article posted just days before World Environmental Day on June 5.
But then again, he has been telling the world for decades to save Planet Earth.
As Prince Charles wrote in his blog post, “There is a growing set of alarming problems which, if not addressed with real urgency, will severely affect nature’s capacity to keep her life support systems running and thus guarantee the well-being of billions of people around the world.”
Indeed, every day there is more troubling environmental news.
This week’s sampling: The EPA announced that $384 billion in improvements are needed for “the nation’s drinking water infrastructure through 2030 for systems to continue providing safe drinking water to 297 million Americans.” In Great Britain, The Guardian reports that Britons should eat less to ease the food crisis in developing countries while curbing widespread deforestation and pressure on farmland. And in Australia, a study reports that the country’s new policy of planting millions of new trees will do little to offset its carbon dioxide emissions.
In his blog post, Prince Charles included an eight-minute slick video, or as he calls it a “film,” highlighting his environmental initiatives, the gloom and doom facing the planet and action that must be taken.
The blog post has hardly gone viral with just over 500 Facebook “likes,” about 100 tweets, and 400 comments in the social media sphere. Still, Prince Charles is perhaps reaching a new generation, including Millennials who identify more with his sons, Prince Harry and Prince William, and glamorous daughter-in-law Princess Kate.
For the last several years, the Royal Family has social media to push into the 21st century. This was very evident when Kate and William married in 2011. The family used various channels to reach the masses including Twitter accounts – @ClarenceHouse and @TheBritishMonarchy – a Facebook page, a YouTube channel, Flickr and an official royal wedding website.
It’s very likely that these same streams will be used when Kate delivers the royal baby later this month just like they were this week for the Queen’s 60th anniversary of her coronation. Sure, the shallow masses may be more interested in the glamour side of the Royals than the craggy 60-something Prince and his mission to save the planet.
But it’s incredibly wise for Prince Charles to embrace technology to curb climate change. After all, the planet needs all the help it can get.
Suzi Parker is an Arkansas-based political and cultural journalist and author of “Sex in the South: Unbuckling the Bible Belt” and “1000 Best Bartender’s Recipes.” She writes frequently for Reuters, TakePart, and numerous other publications. Follow her on Twitter at @SuziParker.