This Does Nothing for Breast Cancer Prevention

Image by Caroline Jorgensen

There are two things you need to know about this picture.

1) It happens to be October, and so I have done a lot of recent writing about breast cancer risks and prevention. (Want to know them? Here’s what Susan G. Komen has to say.)

2) I was shopping for wine when I took this picture. Even though I was well aware that alcohol increases your risk of breast cancer. By a lot. In fact, only one drink a day is reasonable, ladies — if that. And if you have 4 or 5 drinks a day, well, your risk is up by 50%. True Story.

So, there I was, wheely-wheeling down the Target wine aisle in search of some breast cancer causing wine for a nice relaxing evening on the couch with my husband, when I spotted this wine …

Really? Really.

For all their apparent best intentions, these pink ribbons need to back off. Enough already. They need to be kept for things that actually DO something to prevent breast cancer. Those things that, would you believe it, raise money for research. They should not be about how much better consumers feel about the products they buy when, in real life, only $ 0.000001 of what they spent lands anywhere near any real research.

“Oh GOOD I can buy this Cuisinart because it’s PINK and helps stop breast cancer! Oh and here’s a pink spatula! And this cereal box has a ribbon too! Good! We’re protecting breasts everywhere with MY SHOPPING!”

Um, no.

(This has all been said before, of course. It’s called “pink-washing“, but I’m saying it here, too.)

“But we’re raising awareness!”

On an enormous bottle of cheap wine? Don’t insult me. Who are we kidding. Keep your pink ribbons off my booze. I know what that wine is doing and I know it has nothing good to do with breast cancer. I KNOW BETTER. And so should all of us.

Needless to say, I did not buy THAT particular bottle of cheap wine. I bought another brand — one without any cheery health-related logos, thank you very much.

Cheers.

Cross-posted from contributor Caroline Jorgensen who writes at Morningside Mom.

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