Candidates, Captions in Political Ads Please!


While some of us turn the sound off when political ads come on, those who can’t hear them in the first place want to know what candidates are peddling.

The airwaves are full of debates and speaking events and predictions and (dare we say it) television commercials in the markets headed for primary caucuses and elections. There is one thing wrong with many of those TV ads. No, it’s not that they exist or that they’re misleading (although that can be true). I’m not even referring to the shady third party issue ads that crowd the screen all too often.

I’m talking about closed captioning.

The FCC has rules and guidelines for captioning of television shows, whether recorded ahead of time or aired live. Commercials, however, are still inconsistent. Some have captioning, some don’t. And many, all too many candidates bypass the time and the cost of captioning their commercials.

Think of those with hearing losses. Baby boomers raised on loud music, senior citizens with age-related hearing loss, millennials brought up on ear buds – all of these people are likely to miss the details in a well-made commercial. Then bring in those hearing problems not listed above — people with hearing aids or cochlear implants for whatever reason, from illness or hereditary conditions, from environmental problems like combat noise, among others. The size of the group grows.

Think about it. If you’re a candidate or working for a candidate, do you want to leave all of those voters out of your audience? That’s what happens if the ads aren’t captioned.

Closed captioning isn’t free. It costs money, and it costs time. However, paying the captioner and taking the time to load captions into an ad are investments. If those captions help a candidate to connect with voters, this additional cost of doing business can reach voters who may not have heard the candidate’s message – literally.

Readers, do you watch television with captioning on? Do you notice when a show or an ad has captioning – or doesn’t? I’d love to hear from you in the comments.

Tracy Ostwald Kowald is a teacher by trade and writer by nature. She started blogging in 2006 as a way to express herself and deal with everyday stresses. Using the blog as an outlet, she documented her journey through a deep and frightening clinical depression. She continues to blog as a supplement to therapy and an outlet for the creative writer that still raises its hand now and then and says, “Me! Call on me!”

Image via Flickr/DonkeyHotey/CC License

Why I Wrote “Trumping And Drinking”
Get Over Yourselves. We’re All Rory Gilmore
Hillary Clinton, Shake It Off, Taylor Swift, Hillary Clinton Campaign song
Six Reasons “Shake It Off” Should Be Hillary Clinton’s Campaign Theme Song
Nancy Reagan dies, Just Say No, Ronald Reagan
A Not-So-Positive Ode to Nancy Reagan’s Frothy “Just Say No” Campaign
I Married for Health Insurance
Why I Wrote “Trumping And Drinking”
A Case of Nixonian Deja Vu
Post-Election Munchies: What is Your Grief Snack of Choice?
Why I Wrote “Trumping And Drinking”
A Case of Nixonian Deja Vu
Trump Reality Check, Now with Actual Facts!
Fascism Facts
I Married for Health Insurance
Get Over Yourselves. We’re All Rory Gilmore
Post-Election Munchies: What is Your Grief Snack of Choice?
Women’s Elections Rights in Saudi Arabia: A Token Drop in an Abysmal Bucket & the Plight of Women Under Sharia Law
Maybe It Wasn’t Rape: Emerging Matriarchy and the Altering of Women’s Past Sexual Narratives
Paris attacks, Paris terrorism
Is Paris Burning?
Chinese government and women's reproductive rights, adopting Chinese girls, international adoption
Dear Xi Jinping, I Am Writing to You as an American Mom of a 19-Year-Old Chinese Daughter
The Vital Voice of Hillary Clinton: Part 1
Maybe It Wasn’t Rape: Emerging Matriarchy and the Altering of Women’s Past Sexual Narratives
The Eyes Have It!
Ashley Madison, Jared Fogle, sex, rape, sexual affairs
Ashley Madison vs. Jared Fogle: Rape, Sex and Hacking in America
women's viagra, Viagra, Flibanserin, sexual arousal, women's desire, sex after menopause
That “Little Pink Pill” Isn’t All It’s Cracked Up to Be

Get our new weekly email
Broadly Speaking

featuring our best words for the week + an exclusive longread