How do you see yourself? Is it the same way others see you? Odds are, it’s not. And that’s a very sad statement about women’s self-awareness.
Now Dove, the company that brings you soaps and lotions, and has also been waging campaigns for years to shake up how the “beauty” industry portrays women, has released a new ad to prove just how skewed our mental self-images are.
But the thing that grabbed my attention with this ad was that Dove also chose to share the women’s reactions to the portraits of themselves and the “aha” moments when they realized they were truly much more beautiful to others than to themselves.
As the mother of a 13-year-old girl, who is already asking questions about her thighs and commenting on whether she should be having dessert, I’ll be sharing this with her. What might happen if every parent made their tween and teen daughters watch this? Or if we could convince schools to share something like this? Our daughter has already had lots of school lessons about being a savvy media consumer. But somehow those messages of asking questions about what’s being “sold” in a commercial or a TV show often don’t make it into our girls’ brains when it’s about their looks and their body images.
I know my seventh-grader will protest, but she’s going to be spending a few minutes with this video when she gets home from school. Maybe this could be the start of a fresher kind of “lean in” movement?
Who will you be sharing this with?