The blogosphere is a pretty crowded space today. Over 42 million blogs are taking up space on the Internet, and still more people are racing to get in on the perceived fame and fortune! Well, probably not fortune or fame, but at least an avenue to create a business, express their opinions or fulfill their dreams of being a published author without the traditional barriers to entry. But while it is easy enough to open a WordPress or Blogger account, connecting with others in that very crowded online space is as difficult as walking uphill on skis.
So who better to write a book that “spills” the secrets of what agencies are looking for when working with bloggers or how to create your own niche or expertise online than Jessica Smith, the “former agency executive and spokesblogger” in the title. Some people might know her better for her blog Jessica Knows, but you can find her on Twitter these days as Jessica Now.
The Broad Side is excited to present this exclusive excerpt from Spill and the chapter “How to Stand Out From a Crowd”:
It’s no secret that there are millions of bloggers out there, with hopes of eventually having their own show or their own book, but because there are millions out there the importance of standing out from the crowd is more crucial than ever.
There are foodie bloggers, memoir bloggers, parenting advice bloggers, fitness bloggers, travel bloggers, and bloggers who cover their local area or region. Have you ever Googled a topic you wanted to find out more about and the search results included blog posts? I bet there were a couple of times you clicked through and skimmed and realized it was all fluff and no substance. I also bet there have been a couple of times when you soaked the content up like sunshine and then got lost in the blog for an hour because it was that fantastic. I hope you’re nodding your head yes right now.
Think about why you couldn’t stop reading that one blog. Why you just couldn’t tear yourself away. Why you immediately liked their Facebook page and signed up for their newsletter.
I’m going to venture a guess and say that it was probably because you immediately felt an emotional connection. Making an emotional connection with readers is super important. In order to do that you really have to expose yourself and not be afraid to show those not so shiny things about you. To write what other people wish they could say out loud.
There’s one blogger that comes to mind that made an emotional connection with me from the beginning. She is one of those few people who has the ability to be vulnerable and strong at the same time. When she makes a mistake, she owns up to it. When she believes strongly about something she doesn’t back down because someone disagrees with her. And she is fiercely…FIERCELY…passionate about her community and putting them first. This makes her provocative. Not in the cleavage baring-red lipstick-fishnets definition, but in the provoking-thought-and-inspiration provocative.
When people are provocative and make emotional connections with their readers, it’s inevitable that they will also inadvertently make emotional connections with people who disagree with them or do not like them for their boldness. Please do not let these strong negative emotions hold you back. As in life, focus on the people that bring you positive energy and pay it forward.
If you’d like to win a copy of Spill, leave a comment here no later than April 10, 5 p.m. EST and we’ll choose one at random to receive a copy of Spill!
Jessica Smith enjoys more than a decade of marketing strategy, business development, and social media experience. She’s worked with big brands, start-ups, and media titans to craft their digital marketing strategy, identify impactful influencers, develop active and engaged communities, and generate conversations both online and off. She has also served as a spokesblogger for Ford Motors and EA Sports Active and has written for media outlets, including Mashable and Lifetime TV’s Lifetime Moms.By day, she is currently Director of Sales at HyperOffice, a cloud collaboration software company.